Create Your
Digital
Product
Your clients already pay for what you know. This week, you'll package that expertise into a sellable digital product — and finish it by the end of the week.
"The service providers who struggle to sell digital products aren't the ones with weak expertise. They're the ones who never built something finished enough to find out."
The founding premise of this challenge
The real problem
You've wondered if people would actually pay for what you know.
That doubt isn't about the quality of your expertise. You know your work is valuable — your clients tell you every day. The doubt is about something else entirely.
It's the fear of building something, putting it out there, and hearing silence. Of packaging years of hard-won knowledge and discovering that without the relationship, without you in the room, it doesn't land the same way.
The truth is, you've probably started a digital product before. A Google Doc that became an outline, an outline that became a to-do list, a to-do list that quietly disappeared.
The challenge wasn't the idea. It was the structure, the deadline, and someone keeping you accountable to finish. That's what this week provides.
Your clients are already paying for it — they're just paying for you to deliver it in person.
A digital product packages the same knowledge at a different price point and without your time attached. The question isn't whether the knowledge is valuable. It's whether you've packaged it clearly enough for someone who hasn't met you yet.
That's what this week teaches you to do.
The five days
A clear structure. Five focused days. One complete product.
Each day has a single deliverable. No sprawling homework. No busywork. Just the specific work that moves you forward.
Mine Your Expertise
Identify the problem you're already being paid to solve, extract your signature process, and define your product concept in a single clear sentence.
Your one-sentence product conceptDesign Your Product
Build a complete product outline — the transformation, the structure, and the format. Make the scope decision so that Day 3 is purely about creation.
A complete product outlineBuild It
Creation day. Using your existing client work, templates, and IP, you batch-build your product from start to finish. Done beats perfect.
A completed first draftPackage and Price It
Name it, describe it, mock it up, and get it live with a checkout link. Your product becomes something a buyer can actually find and purchase.
A live product with checkout linkPrep Your First Launch
Write three social posts, draft your announcement email, identify your first five potential buyers, and send your first personal outreach.
A mini-launch plan + first outreach sentWho this is for
This challenge was built for a specific kind of service provider.
i.
You are good at what you do. Your clients get results. You have a process — even if you haven't written it down.
ii.
You've thought about whether your expertise could become something people buy without hiring you directly.
iii.
You've started a product before. An outline that never became a product. A draft that's still sitting in a folder.
iv.
You're ready for the structure and the deadline that will make this the week you actually finish it.
Common concerns
Questions worth answering directly.
"I'm not sure anyone will actually pay for what I know."
Your clients are already paying for it — they're paying for you to deliver it in person. A digital product packages the same knowledge at a different price point. The question isn't whether the knowledge is valuable. It's whether you've packaged it clearly enough for someone who hasn't met you yet. That's what this week teaches.
"Five days feels fast. Will I actually finish something?"
The five-day structure is intentional. Longer timelines produce more thinking and less building. Each day has a single clear deliverable, and the scope is deliberately contained. Most participants finish a first draft on Day 3 alone. You will have something real by Friday.
"What if my product doesn't sell right away?"
The goal of this challenge is to build and launch — not to hit a revenue target in five days. Day 5 gives you a simple, repeatable launch framework. Your first launch is rarely your best. What matters is that you have a product in the world and a process you know how to repeat.
From past participants
Real results from real service providers
"I had been 'working on' a digital product for eight months. I finished it in three days during this challenge. Listed and live before Day 4 ended."
Brand strategist — 6 years in business
"What finally clicked was realizing I didn't need to create anything new. I packaged what I already do with clients. The challenge gave me structure to do it in a week instead of never."
Operations consultant
"I made my first sale on Day 5. I'm still thinking about that."
Leadership coach
Investment
Everything you need to build, price, and launch.
One week of focused work to create an asset that earns independently of your time. The $47 investment pays for itself the moment your first product sells.
Questions? Email [email protected]
One-time · Lifetime access to all session replays
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Five daily sessions
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Morning prompts and evening reflections
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Private community for accountability
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Social post templates + launch framework
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Canva product mockup templates
Secure checkout · Instant access upon registration
The expertise
is already there.
This week,
we build.
Five days. One product. A checkout link by the end of the week.
Join the challenge